About It's My Trades

Who We Are

It's My Trades is one of the fastest growing directories connecting homeowners with verified tradespeople across the West Midlands. Founded in 2012 and based in Birmingham, we're dedicated to creating fair, transparent connections between customers and skilled professionals.

Our Story

After being a company owner involved with tradespersons within the construction industry for over 20 years, we noticed that many of the other online directories started off well, but they became more and more money-orientated and forgot about the tradespeople that helped them to get there.

That's why we decided to go back to the drawing board and design a service that is fair for both the customers and the tradespeople - and totally transparent.

How We Work - Our Promise

It's My Trades is completely free for both homeowners and tradespeople. We don't charge either party - ever. Here's our commitment:

  • No charge to the customer (ever!)
  • No percentage charged to the tradesperson (ever!)
  • No annual contracts for tradespeople (ever!)
  • No pay-per-lead to the tradesperson (ever!)

How Do We Stay Free?

Our platform is funded through partnerships with trade suppliers and advertisers who want to reach our community of active tradespeople and homeowners. This business model allows us to keep It's My Trades completely free for the people who matter most - you.

Where We Operate

Based in Birmingham, we serve the entire West Midlands region including Birmingham, Coventry, Wolverhampton, Dudley, Walsall, Solihull, and surrounding areas within a 50km radius.